The time and setting of Schwinn Varsity has as much to do with the story as the characters. We are determined to represent the later 70’s the way we remember it, not with stereotypes and tropes of current culture referencing the 1970’s by throwing bellbottoms and platform shoes in the scene and calling it a day. 


There was a freedom during that period pre-dating the connected society of cell phones and instant communication. This freedom allowed teenagers to play a sleepover shell game and drop off the map for a weekend without constant parental surveillance. 


A large part of the journey represented in Schwinn is the hapless independence Tom and Harvey experience, and it’s our aim to build the world around them with serious attention to detail.